May 29-30, 2024

Los Angeles Convention Center
Los Angeles, United States

May 29-30, 2024

Los Angeles Convention Center
Los Angeles, United States

Unlocking California's Hydrogen Potential

California, chosen as a key hydrogen hub with $1.2 billion funding, spearheads the drive for net-zero emissions by 2045.

California’s Hydrogen Market Development Strategy

Renewable hydrogen will play a pivotal role in achieving California’s climate goals by cutting emissions in difficult to decarbonize sectors. California’s Hydrogen Market Development Strategy will engage stakeholders and all segments of government in close partnership with the Alliance for Renewable Clean Hydrogen Energy Systems (ARCHES), to jump start the budding clean hydrogen economy. GO-Biz is encouraging stakeholders to provide input that will inform and improve the development of the strategy.


California’s ZEV Market Development Strategy

Hydrogen vehicles play a key in California’s zero-emissions vehicle (ZEV) portfolio. GO-Biz has a team specifically focused on the role of ZEVs in decarbonizing our economy and expanding the ZEV market for both fuel cell and battery-electric vehicles in California.


Governor Newsom Announces New Strategy to Develop a Hydrogen Economy of the Future

Governor Gavin Newsom has directed the Governor’s Office of Business and Economic Development (GO-Biz) to develop California’s Hydrogen Market Development Strategy, employing an all-of-government approach to building up California’s clean, renewable hydrogen market. It will closely resemble the Zero-Emission Vehicle Market Development Strategy to help California collectively move forward and deliver zero-emission benefits to all Californians.


California’s Hydrogen Goals

California has long been at the forefront of the clean energy transition – and hydrogen is no exception. With the goal of 200 hydrogen refueling stations by 2025, the #1 fuel cell market in the U.S. , and numerous ongoing hydrogen production and research projects, California is well equipped to lead the hydrogen market in the U.S.

The 2021 Infrastructure Investment and Jobs Act (IIJA) allocated $8 billion dollars for the development of at least four regional clean hydrogen hubs as part of the Regional Clean Hydrogen Hubs Program. California has formally announced its intent to seek one of these hydrogen hubs. California is establishing a public-private hydrogen hub consortium to apply for federal hubs opportunity, as well as to accelerate the adoption and production of clean hydrogen technology in the state. This partnership will include key regional leaders, academic institutions, private sector stakeholders, and more.


With substantial funding to make changes towards sustainability, the Port of Los Angeles is actively transitioning its trucks and equipment to zero-emission hydrogen models. In collaboration with the Los Angeles Department of Water and Power, they're converting a natural gas plant into a hydrogen facility. This concerted effort marks a pivotal step toward a cleaner and greener future for the city.

In addition to all the fuel cell and hydrogen activity, Los Angeles offers the experience, diversity and variety of a much larger city, including dining, entertainment and culture, all within an easily accessible area.

Things to Do in Los Angeles

  • Los Angeles County Museum of Art
    LACMA, the largest art museum in the western US, houses 152,000 objects spanning 6,000 years of global artistic expression. Committed to diverse perspectives, it showcases art from varied histories, influenced by the region's cultural richness. Through collaborations with artists, technologists, and global partners, LACMA pioneers initiatives, shares collections, and engages diverse audiences, reflecting a spirit of experimentation and inclusivity.
  • Griffith Observatory
    Griffith Observatory, an iconic LA landmark atop Mount Hollywood, stands at 1,134 feet above sea level and overlooks the city. A leader in public astronomy, it's a beloved gathering spot, boasting over 85 million visitors since its 1935 opening. Positioned in Griffith Park above Los Feliz, it offers prime views of the renowned Hollywood Sign. Open late almost every night, it draws a diverse audience, making it a rare meeting ground for people from across the globe and every corner of the region.
  • Mulholland Trail Horseback Tour
    Experience an unparalleled adventure in Los Angeles - behold the entirety of the city from the heights of the iconic Hollywood Hills. Witness unforgettable vistas of the Hollywood Sign, the Pacific Ocean, downtown LA, and snow-capped mountains—all while on horseback.
  • The Getty Centre
    Spend a day at the Getty Center in LA for stunning art and serene gardens. Hop on the tram to this postmodern haven showcasing works by Van Gogh, Monet, and Cezanne. Enjoy city views from the Cactus Garden and relish a contemporary menu at the restaurant.
  • Petersen Automotive Museum
    The Petersen Automotive Museum, rated the world's top automotive museum, celebrates the car's influence on global life and culture. With 25 galleries showcasing over 350 vehicles across main floors and an exclusive Vault, visitors can dive into thousands of captivating stories on display.
  • Downtown Los Angeles Food Tour
    Explore Downtown LA's vibrant food culture on a walking tour starting from Pershing Square. Indulge in top-notch local cuisine at standout eateries while your guide narrates LA and Hollywood history, immersing you in the dynamic food scene along the way.
  • The Grove
    Explore California's beloved mall, a sprawling outdoor shopping hub. Begin your journey by hopping on the free Grove Trolley to visit The Original Farmers Market for gourmet groceries and specialty foods. At the mall, discover fashion-forward brands, pop-up stores, and diverse dining options.

Quick Facts About Los Angeles

  • The Hollywood sign used to say something else
    The iconic Hollywood sign originally read "Hollywoodland," promoting a housing development from 1923 to 1949. Initially meant as an 18-month advertisement, its popularity led to its retention. Eventually, "land" was removed to represent the broader area, giving rise to the famous Hollywood sign we recognize today.
  • Los Angeles has the world's first and only solar-powered Ferris Wheel
    Pacific Park, located at Santa Monica Pier, features the renowned Pacific Wheel, a 26-meter tall ride offering stunning views of Southern California's coastline. This iconic attraction is fully powered by solar energy, reflecting California's commitment to sustainability.
  • Los Angeles has the largest and most diverse collection of Ice Age fossils in the world
    Explore the La Brea Tar Pits to discover a story dating back 50,000 years. Witness the aftermath of bubbling asphalt that trapped numerous Ice Age fossils—over 3.5 million from 600 species. Marvel at rare finds like sabre-toothed cat fossils, giant sloth skeletons, and even a mummified baby mammoth—an exceptional experience filled with extraordinary relics.
  • Los Angeles has five mountain ranges within easy reach
    Explore nearby hiking trails in the Santa Monica and San Gabriel Mountains, just an hour's drive from LA. Don't miss Mount San Antonio, fondly called Mount Baldy, standing tall at 3000 meters. Nearby ranges like Verdugo, Santa Susana, and Griffith Park offer more options.
  • Los Angeles is the birthplace of the Internet
    In 1969, Leonard Kleinrock from UCLA sent the first electronic message, intending to type LOGIN but only sending "LO" due to a system crash. Despite its simplicity, this moment is considered the birth of today's Internet. Kleinrock's pioneering action marks a significant technological milestone, making it one of LA's most intriguing techno-facts.